Are you looking for content that helps your prospects become customers and then repeat customers? Does the idea of creating ongoing content fill you with dread?
You have come to the right place. I am here to help.
Content with a purpose starts with understanding who your client is, what their needs and concerns are, etc. Then you need to let them know you exist. Follow that with useful, informative content that shows them you are an expert and a company they can trust. Finally, they are ready to reach out and buy, so you need to help them by having an easy to use buying process.
But that is only the beginning. Once they have bought from you or used your services once, you want to convert them into a repeat customer. That means more content to keep your business front of mind. There are several ways to do this: e-newsletters, emails, blog posts, and more, but each require thoughtful content with your customer’s needs front and center.
That is content strategy in a nutshell.
Need another type of content or copy? No problem. For the last 15+ years I have been creating courses, writing emails and creating content of various types.
Contact me today at karen@karenmolander.com and let’s discuss how I can help you.